While the people who work within the field of Internet Marketing love how much freedom and variety it offers it is still a fact that most of the people who do not work here are more likely to look at it with intensely critical eyes. There are many rumors and misconceptions in existence about IM and even the whole internet. The individuals who work within it know and understand how excellent it is but it still posess a unique dilemma: do you want to be judged for it in your "regular" life?
Lots of people who make money online do so using a pseudonym. They pick out fake names for themselves because they would like to keep their IM life separated from the rest they doespecially if they are only working in IM part time. Many brand-new and part time IMers are worried about being found out by bosses and friends. Of course, even though you do not worry about this type of thing, it will be an important question: do you need to use a pseudonym for your online work?
There are a lot of benefits to using a pseudonym. The biggest benefit, by far, is being able to create an identity that is separate from your personal life and makes it easier to keep the two from merging into each other. If you perform in a specifically stringent or judgemental discipline offline it is probably very important that you keep all of your internet activities away from their eyes and using a pseudonym will help you protect yourself from that.
IMers are also likely to use pseudonyms if they want to sell products in different niches. This way you will be able to create expert level reputations for yourself in a variety of fields without having to worry that people think you are only a dabbler. You don't have to be worried about a person saying "but what about the conflicting market that you are also selling in?" because you'll be doing that selling under a different name?
Unfortunately, though, among the large reasons that people do Internet Marketing business with a pseudonym is because they want to evade their tax responsibilities. If none of the enterprise is conducted under their legal identify, then they believe that they shouldnt have to worry about the money they make being reported to the IRS. It is important you don't fall for this flawed logic. Even while you conduct business under a different name your money counts as income and you are responsible for it. Further, the IRS will find youpeople that endeavor to cheat the system generally get found out.
It's absolutely your choice whether you use a pseudonym for your online activities. For lots of people it is merely easier to have one name for their real world life and another for their on the internet life. Other individuals like retaining things under their lawful names because doing so is just easier.